May 23: A Celebration of Life and Spirit May 23 will always be the best day of the year. It marks the birth of Kaj, the inspiration behind Hej Kaj. This day is special, and it’s why our first release was limited to just 523 bottles. When I first envisioned creating Hej Kaj with Tevsjö Destilleri, my goal transcended mere spirit-making. I aimed to capture something more elusive — Kaj's spirit. His adventurous nature, courage, generosity and sense of humor. He had a unique tale

A Valentine’s Day Story Behind Hej Kaj Swedish Bitter Liquor Valentine’s Day was never just one thing for us. There were many years of silly gifts, Moët & Chandon, and roses. Always roses. Kaj loved giving me flowers — not because a calendar told him to, but because he felt like it. I received beautiful bouquets on February 14… on anniversaries and birthdays… and on random days when nothing special had happened at all. But there were also Valentine’s Days that unfolded under

Hej Kaj wasn’t born out of ambition or business plans. It emerged from the most painful moment of my life — losing Kaj. When I began creating what would become Hej Kaj, my goal was not to launch a brand. I sought something meaningful — a drink that captured Kaj’s warmth, humor, and love for life. I wanted a way to raise a glass in his honor, celebrating the amazing person we all loved so deeply. The First Toast: October 28, 2018 The first Hej Kaj was created for Kaj’s celebra

In every bottle of Hej Kaj, there’s a story waiting to be discovered. Every element of the label carries meaning, honoring Kaj’s life...

Every great spirit has a story. Ours rises from Hälsingland, Sweden—where endless forests, shimmering lakes, and rushing streams unfold beneath the mountains. Here, nature inspires, culture endures, and innovation has always found its way. In the heart of Järvsö, Hej Kaj was born. More than a drink, it is a spirit rooted in nature, shaped by tradition, and set free to soar. Inspired by Kaj’s Spirit Kaj lived like a modern Viking—wild, fearless, and unstoppable. His laughter f